Take one intensely upfront lead singer by the name of Dominic Otero, one former Hollywood film actor by the name of Alex Sagba-Brady, a synth maestro called Gavin Bilbe and a well-cut bassist known only as Ben Taylor.

Once you have the above all together as 8-year-olds, assemble them in a West London boys school. Add discussion and a common appreciation of He-Man.

Marinade them together over the next 15 years to become best mates and form the most exciting band you’ve ever heard. Add fires to each belly.

Add memorable choruses and killer riffs, practice together until scorching hot.

Release debut single on small indie label to critical praise and industry attention. Secure many glowing press reviews and national playlist on XFM. Bolster XFM playlist with live session on legendary DJ John Kennedy’s show.

Cause "phones to ring off the hook whenever Dead Town Radio are played" on XFM. -John Kennedy.

Unleash all of the above to play a series of riotous sold-out gigs in and around London.

Pick up an enviable live reputation from fans & industry alike.

Over a period of around 12-18 months get invited to support UK’s most exciting bands such as The Automatic, Das Pop, Late of the Pier, Howling Bells, Vincent Vincent and the Villains, Robots In Disguise Get Cape, Wear Cape, Fly, Akala The Bishops and more.

Sneak another press quote into your biog by letting people know the NME said you sounded like “The killers locked in a Soft Cell and fed a diet of New Order” after being asked to play their ‘Future Sounds’ tour.

Combine hard work with a pinch of luck to land a management deal with Allen Thomas Music Group.

Repeat step 9, but this time add Dan le Sac and Scroobius Pip, Operator Please IAMX, Manda Rin, Dykeenies and Kid Harpoon to your list of shameless name-drops.

Remember to wash behind ears.

Don’t get too excited by the offers and idle chat of silver-tongued A&R dudes.

Keep the faith.